Wisconsin’s favorite convenience store has joined forces with America’s National Park of Speed to help bring NASCAR racing to Eastern Wisconsin.
Kwik Trip is now the presenting sponsor for the Road America 250, a NASCAR Cup Series race that will take place on the Fourth of July.
The multi-year partnership between Road America and Kwik Trip also includes several shared multi-state marketing and promotional initiatives designed to help both entities increase brand awareness and promote their products throughout the Midwest and the racing community.
The green flag will fly on the event at approximately 1:30 PM, and will be aired LIVE on NBC.
