Business Leader: Take “America’s Dairyland” Off License Plates

The head of Wisconsin’s largest business group says the state’s Number One industry should no longer be saluted on its license plates. At a business luncheon in Madison Monday, Kurt Bauer of the Wisconsin Manufacturers and Commerce said the phrase “America’s Dairyland” should be taken off the plates in favor of what he called something more contemporary — like “Forward.” Bauer says the license plates should reflect where the job openings are — and he says more of them are in manufacturing, especially with Foxconn on the way. Wisconsin has had “America’s Dairyland” on its license plates for almost 80 years — and while California became the nation’s top milk producer a few decades ago, Wisconsin remains the national leader in cheese production.