Big Brothers Big Sisters of Manitowoc County joins the likes of 270 affiliates across the county in unveiling a new modern look and brand repositioning, which aims to attract more diverse volunteers. The change comes after months of research into how they can attract a wider variety of volunteers to match with a child in need of guidance. The brand repositioning and new look are just the beginning. In the coming year, Big Brothers Big Sisters of Manitowoc County will transition to a new, modern, nationwide technology system, participate in new training, and use the new positioning to refocus efforts on recruiting local volunteers. While the brand will look a little different, their goal remains the same, to connect one adult with one child and supporting that match at every stage of life.
