A locally based cheese producer is going on tour.
Sargento has been named the official cheese sponsor for American Idol 2026 winner Hannah Harper’s nationwide String Cheese Tour.
During her time on American Idol, Harper’s original single “String Cheese” captured the hearts of viewers and social media users as the song celebrates the “beautifully messy realities of motherhood.”
As a family-owned company, Sargento fell in love with her story and turned that connection into a year-long sponsorship.
This includes the Sargento-fueled tour bus featuring a custom wrap, a National String Cheese Day (September 20th) campaign encouraging Americans to share their own “perfectly imperfect” parenting moments, a holiday merch drop, and Sargento-themed experiences across the country.
On the partnership, Harper stated, “I’ve always loved that Sargento is a family-owned company that believes in making high-quality, natural cheese. It’s what I feed my own family at home and exactly what I want to fuel our crew on the road.”
While the tour will not be coming to Wisconsin, the next stop will be tomorrow (July 24th) in Strawberry Point, Iowa.
