A Sheboygan Falls-based marketing company is back on the national stage.
FifthColor has announced that they have been named the official event activation partner for the 2026 Special Olympics USA Games.
Through this partnership, FifthColor is working with the Special Olympics to create and design on-site activations in Twin Cities, Minnesota, the host site of the USA Games.
These will include signage, branded engagement zones, interactive experiences, and much more, intended to “create a unified and unforgettable atmosphere that celebrates the athletes, families, volunteers, and fans who embody the spirit of the USA Games.”
In the announcement, FifthColor’s CEO Justin Webb said, “The USA Games represent courage, joy, and unity. We are proud to play a role in building spaces where everyone — athletes, coaches, families, and fans — can come together and truly feel what it means to be a champion.”
While Mary Horwath, Chief Marketing Officer for the 2026 Special Olympics USA Games, added, “They are helping us transform every touchpoint—from competition venues to special event spaces—into a unified, immersive experience that celebrates our athletes and brings our mission to life.”
This partnership is just the latest in a long line of national events for FifthColor, including the 2025 Ryder Cup, the College Football Playoff, and others.
The 2026 Special Olympics USA Games will be held from June 20th to 26th.
