The Wisconsin Economic Development Corporation (WEDC) is highlighting a Sheboygan County business that has benefited from its State Small Business Credit Initiative (SSBCI).
Peggy Bakes Owner and Founder Peggy Sonnenburg started her granola-baking business after her corporate role was eliminated in 2023.
After launching the business, Sonnenburg tried to figure out how to grow her business to meet customer demand and access the capital she needed to do that.
She then learned about the SSBCI, a federal program designed to expand access to capital for entrepreneurs and emerging companies.
The funding is administered by the WEDC and implemented through partners across the state to make sure entrepreneurs receive the technical assistance needed to become investment-ready.
With the assistance, Sonnenburg received a loan to make strategic investments, including transitioning to pre-printed packaging, increasing production capacity, and more.
Peggy Bakes is now featured in more than 20 retail locations across Wisconsin, expanded to 27 states, and has achieved a 32% repeat purchase rate online.
