A store in the City of Kiel is a finalist in a storefront makeover contest sponsored by the Wisconsin Economic Development Corporation.
Christel’s Pet Supplies and More is one of three finalists in the Main Street Makeover Contest that will take place in the spring of this year.
The pet store occupies a storefront in the oldest building downtown and has been in its present location since 2014.
Owners Don and Mary Christel hope that an outside perspective can help them with a facelift that welcomes customers while honoring their historic building.
The other finalists are Blue Heron Antiques in Waupun and The Brew Station in Three Lakes.
The winning business will receive up to $10,000 in personalized technical assistance to implement recommended changes, including exterior façade and storefront design improvements, as well as assistance to boost the business’s image and operations.
The winner of the WEDC Main Street Makeover Contest will be announced later this month.
Last year, Craft Creek Brewing in Manitowoc won the makeover contest and got $5,000 to help enhance its outdoor space.
