Manitowoc’s Burger Boat Company has announced a promotion.
Ron Cleveringa has been named the new Senior Vice President of Product Portfolio Management and will report directly to Chief Sales & Marketing Officer Rich Thompson.
In this newly defined role, Cleveringa will lead the development of Burger’s product development and design DNA across the company’s four business segments: custom yachts, commercial vessels, repair & refit, and military applications.
Cleveringa has been with Burger Boat for over 35 years, and in the yacht industry for over 40 years.
Thompson noted, “Ron’s experience and knowledge base are unmatched in the industry. This role allows us to leverage his unique insight into our customers, our products, and our market in ways that will drive Burger forward.”
Cleveringa said of his promotion, “I’m honored to take on this new challenge and help guide the next chapter of Burger’s legacy.”
The change is a part of the iconic yacht manufacturer’s ongoing reimagining of its business and brand, which is focused on sales & business development, marketing, and product management.
