A new title sponsor has been named for one of Road America’s biggest annual race events.
Elkhart Lake’s “National Park of Speed” has announced that Motul has been picked as the new official sponsor for the annual IMSA WeatherTech Sports Car Championship, beginning this year.
The annual IMSA weekend at Road America will take place next week and will be known as the Motul Sports Car Grand Prix, featuring IMSA going forward.
This partnership aims to elevate one of the most anticipated yearly stops for IMSA by bringing an enhanced fan experience, a greater international visibility, and a dynamic brand presence to the 4-mile speedway.
The partnership will also expand even further next year as Road America has been named a venue for the IMSA Michelin Endurance Cup.
This will see the event at the track evolve into a six-hour endurance event, which will also feature Motul as the title sponsor.
Mike Kertscher, President and General Manager of Road America, was delighted to announce the new sponsor, saying, “Motul’s commitment to innovation and performance makes them the perfect partner to elevate this event for fans, teams, and drivers alike, and we are extremely proud to have them as an entitlement partner.”
Motul Sports Car Grand Prix, featuring IMSA, will be held from July 31st through August 3rd, and more information on the event can be found online at roadamerica.com.
