A marketing company in Sheboygan Falls was on full display at the 80th U.S. Women’s Open at Erin Hills.
At the event this past weekend, FifthColor Full-Service Experiential Marketing Agency displayed more than 500 branded and interactive signs and activations.
Each of these signs was designed by FifthColor employees, with the project consisting of 200 hours of installation at the championship course.
Items on the course designed by the Sheboygan Falls company included the tournament scoreboard, venue IDs to identify specific key hospitality locations, photo-op displays, and much more.
Justin Webb, president and owner of FifthColor said, “For an event of this scale, signage plays a huge role in the guest experience. Every detail, from wayfinding to final installation, was intentionally designed to guide, impress, and leave a lasting impression.”
FifthColor is no stranger to playing a part in large-scale golf tournaments in the U.S., having a history of managing signage for the PGA Championship for over three decades, as well as The Masters, the U.S. Senior Open, and the Walker Cup, in addition to the NFL Draft in Green Bay in April.
