A Sheboygan brewery teamed up with an NFL Hall of Famer and Packers legend for a draft week kickoff event.
Leroy Butler and Sheboygan’s 3 Sheeps Brewing got together on Saturday (April 19th) for a Tailgate Party which featured Wisconsinitis beer, autograph signings, and a celebration of two things Wisconsinites hold dearly, football and beer.
Grant Pauly, founder and brewmaster of 3 Sheeps Brewing spoke with SeehaferNews.com and mentioned what went into creating this unique event.
“We have been toying around the idea of doing a tailgate for years and realized, ‘man what better time than to do it the weekend before the draft,'” Pauly said with a smile. “Get Leroy Butler to do some signings and just a great way to extend football season into April.”
A highlight of the event was the Wisconsinitis beer, which is made by Wisconsinites for Wisconsinites.
Butler took notice of what Wisconsinitis beer represents and attributed it to why he took the opportunity to join forces with 3 Sheeps for this event.
“I love people. I love Wisconsin,” the Packer and NFL Hall of Famer told SeehaferNews.com. “This is what Wisconsin is all about and the timing is impeccable with the draft coming.”
With his own Leap Spirits company, Butler is no stranger to the industry and recognized how great of an opportunity 3 Sheeps has to market themselves to a wider group of consumers than they normally could thanks to the NFL Draft.
Butler explained, “If it’s a brand that everybody knows, that’s good, I get it. But if it’s a brand, you learn to love it, its in your DNA. Because if you’re in Sheboygan, everybody knows about 3 Sheeps. But now its on a national audience.”
However, the local audience in Sheboygan was very eager to celebrate Wisconsinitis and meet the man credited with inventing the Lambeau Leap as the line for autographs was nearly out the door of 3 Sheeps Taproom.
Partnering with 3 Sheeps and their beer celebrating the state of Wisconsin was an easy choice for Butler who originally comes from Florida but has called Wisconsin home since being drafted by the Packers in the 1990 NFL Draft.
