The Kohler Company is announcing a new partnership with an NFL team, but it’s not the Green Bay Packers.
An announcement on Kitchen Bath and Design News that they have unveiled a multi-year alliance with the Dallas Cowboys as a way to leverage “the Cowboys’ brand and fan base to elevate Kohler brand visibility in the Dallas-Fort Worth market.”
Under the contract, Kohler will receive season tickets for all Cowboys home games, to host events, as well as digital in-stadium signage, radio spots, and use of the Cowboys trademark across Kohler-owned channels and platforms.
There will also be a new Kohler luxury suite installed at AT&T Stadium. Senior VP of Marketing Scott Edmunds says the company is proud to partner with ‘America’s team’ in which “our investment with the Cowboys, as well as our brick-and-mortar Kohler Signature Stores in Dallas and Plano, further reinforces our commitment to the local market.”
