The Wisconsin Broadcasters Association is continuing to discuss the use of artificial intelligence with representatives in Madison.
Terry Stevenson, the Vice President of Seehafer Broadcasting and a member of the WBA’s Legislative Committee, was a part of the group that met with state representatives recently to discuss an array of items.
One of those items was a measure supported by the Assembly and the Senate.
“Basically it states that any political advertisement that uses AI must be disclosed in that advertisement,” Stevenson explained. “That was passed last year, and we are thankful for the support of both the Assembly and the Senate for passing that bill.”
While that was a topic the WBA brought forth, AI is still in its infancy, and other issues could arise.
The WBA is asking to “have a seat at the table” if any bills were to be crafted that could affect broadcasters in the state, including radio and television.
“As we know, AI is extremely powerful,” Stevenson noted. “AI is something that is not going away and AI is something that has and will continue to impact every industry, not just in broadcasting.”
Stevenson thanked Madison’s support with the disclaimer bill, saying…
“The support I personally have seen by our state legislators have been very positive and are all four in favor of at least having those conversations.”
During their visit to Madison, WBA representatives also addressed items related to Freedom of Information requests, redactions, and social media.
