The CEO of Manitowoc-based Leede Research says his marketing research company has made a major investment and expansion of their work in the Outdoor Power Tools segment.
Dean Halverson said in a news release that Leede has completed what they believe to be the largest screening of consumers in that category.
A national study of 800 consumers is being completed in partnership with national online panel provider Prodege.
Halverson explained the goal of the consumer screening is to identify the size and trends of various segments of the outdoor market and create a prescreened and targeted consumer panel for future market research needs of Leede’s clients.
The company CEO says as an evolution is underway from traditional gas engines to battery power and even EVs and robots, the industry is seeing new products and brands that had never been part of this segment.
Over a third of the market already owns some type of outdoor battery equipment, with 43% of consumers surveyed indicating they will increase their purchases of such equipment in future years.
