Motorcycle-maker Harley-Davidson is expanding its product line and entering a new marketplace.
The Milwaukee-based company will begin selling a series of electric bicycles. It’s a hot market right now.
The new brand will be known as the Serial One Cycle Company, assuming the name of Harley-Davidson’s first motorcycle.
A company spokesperson says the e-bicycle market is surging while people look for a safe way to exercise and get out of the house during the coronavirus pandemic.
Electric bikes are powered by a small motor and battery, along with the pedal power supplied by the rider.
