The story seen by millions in one Super Bowl 54 ad is having an impact. The Petco Foundation is donating $250,000 to the University of Wisconsin-Madison School of Veterinary Medicine.
Technically, the donation was announced last Friday.
It comes after the story of Scout, a seven-year-old golden retriever, went viral.
Scout had a rare and aggressive form of cancer, but, after treatment at the university, Scout is now nearly cancer-free.
His story was contained in a 30-second ad that aired during the Super Bowl.












