Big Brothers Big Sisters of Manitowoc County joins the likes of 270 affiliates across the county in unveiling a new modern look and brand repositioning, which aims to attract more diverse volunteers. The change comes after months of research into how they can attract a wider variety of volunteers to match with a child in need of guidance. The brand repositioning and new look are just the beginning. In the coming year, Big Brothers Big Sisters of Manitowoc County will transition to a new, modern, nationwide technology system, participate in new training, and use the new positioning to refocus efforts on recruiting local volunteers. While the brand will look a little different, their goal remains the same, to connect one adult with one child and supporting that match at every stage of life.
Big Brothers Big Sisters Manitowoc County Unveil New Brand Positioning
Oct 2, 2018 | 3:00 PM
Local News, State News