Road America announced today an extended five-year partnership with Lakeside Pepsi Cola as the exclusive provider of carbonated beverages and select non-carbonated beverages served at Road America. Lakeside Pepsi Cola has been an official partner since 2013. In addition, Road America extended its partnership with Anheuser-Busch and Larry’s Distributing of Sheboygan for three years and Torke Coffee of Sheboygan for one year. Road America’s relationship with Anheuser-Busch, Larry’s Distributing and Budweiser serving as the official beer of America’s National Park of Speed spans more than 15 years. Torke Coffee has partnered with Road America for several years prior to this recent extension.
“We are very pleased to be extending our partnerships with Pepsi, Anheuser-Busch and Torke Coffee,” said Road America president and general manager George Bruggenthies. “We’ve been very fortunate that we have what we feel are some of the greatest sponsors in the sport and continuing our relationships is a perfect fit for where we are and where we intend to go. We look forward to long and rewarding partnerships with these respected companies.”
The multi-year partnerships between Road America, Lakeside Pepsi Cola, Anheuser-Busch through Larry’s Distributing and Torke Coffee include a number of shared multi-state marketing initiatives designed to help all three entities increase brand awareness and promote their products throughout the area and the racing community.
Road America’s first race weekend will be May 18-20, when it hosts the SVRA Spring Vintage Festival Weekend.
